Cheap Corporate Promotional Gift Item: Is it Effective?Posted: December 16, 2010
Investing on corporate promotional gift items is investing on relationship between you and people who help you succeed. These include your partner, your client, your employees, your loyal costumers, and everyone who have stood by your products or service for years. And since it is a type of investment, corporate promotional gift item always comes with a price. But sometimes, the return falls short of what you have expected. In other words, the income you gain just offsets the total cost of your corporate promotional gift items. What seems to be wrong here?
Many companies invest on promotional gift items for one reason and one reason alone: to earn more. As mentioned, giving away promotional gifts to partners, clients, and costumers, improves relationship which will in turn, convert to income. This is because the gesture of gift giving is remembered as well as the name of the company and the product and services it offers. Meanwhile, the company that only gets back the amount on money it has investment on corporate promotional gift item is definitely doing it the wrong way.
It may be okay to give a hundred dollar gift to a partner or a client provided that any one of these two is giving the company more than a hundred dollars income. But, if the company is giving away promotional items that cost the same amount to many people who can only give small income to the company, then consider it jumping off the cliff with a big rock tied around the neck. Because, investing too much on corporate promotional gift item even if the return is not that much is a complete corporate suicide.
Simply put, the amount of corporate promotional gift item should be based on the amount of returns expected to each recipient.
This only says that when the company plans to give away promotional gift items to many people, it has to be cheap but relevant. Cheap and relevant in the sense that the item maximizes the budget of the company but still getting the expected amount of return.
So unless you are giving away something to one or two person, better settle for cheap yet effective corporate promotional gift. But then you ask, “Is cheap relative to low-quality?” In a sense, it is. But it does not always have to be the case. There are cheap promotional gift items that are effective in serving the purpose of the company yet possess that high quality that would definitely increase the face value of the product as well as the name of the company. These items may cost as cheap as $5 over the internet and may even cost less if purchase by bulk. To make it more effective, cheap promotional gift items should be useful and related to the type of product or service the company has.
Recap: Cheap corporate promotional gift item should posses the aim of the company to earn more. The gift item may serve with the purpose of saying “thank you”, recognizing the client’s/partner’s/costumer’s contribution the success of the company or acting as a marketing strategy. Neither way, cheap corporate promotional gift item should be in high quality, related to the type of product or services the company has, and useful to the once who will receive it.
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